Home Business A Quick Look At Search Engine Optimization

A Quick Look At Search Engine Optimization

by Rohan Mathew

A Quick Look At Search Engine Optimization

 

Search engine optimization, also known as SEO, is not a simple art to master. However, there are some tips and guidelines that you can follow that will help you make your pages more visible in the search engines. It is important that you understand how this works before you jump into it headfirst. So, let’s take a closer look at search engine optimization explained in this article.One of the first things to remember is that the process of search engine optimization has two stages – organic and inorganic. Organic optimization relies on the regular flow of traffic from search engines like Google, Yahoo, and Bing. Organic means that your web pages are not stuffed with keywords so that they are easily found on search engine results pages (SERPs). On the other hand, inorganic means that your web pages contain too many keywords that are stuffed deep into the code of the page. Both types are considered spam by search engines. If you want your page to show up on the first page of search results, you need to focus on the inorganic method.

 

Now, let’s take a closer look at search engine optimization explained using the inorganic method. The first thing that happens in this process is that your site will take a longer time to index. This is because the search engines consider your site to be spam when they see obvious promotional text like “get free product” or “free shipping”. Inorganic optimization, you want to focus on the keywords that are related to your target audience. You should try to make your target audience feel comfortable while reading your website. For example, if your target audience is people who are looking for affordable health insurance, you would not want to write your website content around the term “cheap health insurance” because your readers would most likely find another informative website that offers this term.

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Another tip on search engine optimization is about making sure that your website is up to date. You would not want to rank for keywords that are currently obsolete. Keep your website updated so that it can give your visitors the latest and most relevant information possible. Make sure that you submit your site to all the major search engines. This is important because search engines tend to list sites in different categories. If your website is listed in the wrong category, it could take a lot of time for traffic to get to it.

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Also, make sure that you submit your site to at least two major directories. Directory submission is important as well because it allows you to reach a larger audience. Directories are also free resources that you can use to improve your online marketing efforts.

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Finally, search engine optimization explained means focusing on the keywords that are used in searches. You also have to make sure that the text is relevant to the topic. You do not want to waste a lot of time with optimization if your viewers do not find what they are looking for.

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