With Covid-19 making tectonic shifts in the way we live and work worldwide, there is now a world of opportunities to start a business online and thrive in eCommerce.
However, shopping methods and people’s shopping habits are changing daily, and there are new trends you need to keep up with to succeed in the eCommerce world.
Greater demand brings new challenges and many questions you need to answer before you step into this world.
To clear all misconceptions and help you have a clearer picture of how to triumph in the eCommerce business, we bring you a list of myths of eCommerce you need to be aware of.
1. Online products sell themselves
You cannot expect that you will reach great results with your eCommerce business if you don’t make an effort.
If you want to be complete sure you website is great, hire website design and development company. Once you build your website, it’s time you roll up your sleeves and start promoting your product using media channels that work best for your brand.
Just sitting and waiting for things to happen won’t get you anywhere. Instead, you need to do all that’s in your power to boost sales, especially if you are small and just starting to position yourself on the market.
So, unless you already have a successful product your customers know about, you must use various marketing strategies to promote it the best way you can and make it more visible to a broader audience.
2. I don’t need to optimize my website
Another thing that people seem to forget about when trying to make their brand more visible and build authority is website optimization.
Creating a lot of content and publishing it on your website is pointless if you don’t optimize it to answer your customers’ needs. One way to optimize it is by using SEO techniques to make all the content much easier to find on the web.
On top of this, there are always things you can do to improve your site and your site’s performance, such as use more images and videos that showcase your product or service.
Additionally, create new landing pages, make your website easier to navigate, use more calls to action to take your visitors to the pages that sell, etc.
You must always keep up with the trends and see what you can do to make your website engaging for your audience and make them willing to convert.
To make sure your website is optimized, research the best internet marketing experts, compare their offers and reach out to them. They will help you bring your website to new heights.
3. One monthly email is enough
Among the most effective methods of reaching out to your audience today is the newsletter.
So, no, sending one newsletter per month is not enough. You want your subscribers to be up to date with all the news about your product or service.
Here are a few aspects you need to keep in mind once you start sending your newsletters:
- Sending monthly newsletters is not enough. You need to proactively engage your subscribers when you feel it’s time to reorder and react to their actions by using automated emails based on their behavior.
- Not all of your subscribers are your ideal target audience for every email. You should segment your audience based on their interests and backgrounds and put them in groups. This will allow you to create meaningful messaging and determine its frequency.
- One type of email won’t do much. Instead, adapt your CTAs, subject line, copy, and images to the preferences and interests of the group you are sending it to.
4. The opportunity to create large amounts of content is limited
This is not true. There is no cap on how much content you can post online.
You want to provide enough information and enough product descriptions to make your customers want to visit your site.
But remember, you don’t need to bother your customers or potential customers with unnecessary information because this will only confuse them and put them off.
Make your product descriptions simple and easy to understand by a wider audience.
Besides creating a homepage where your key message is, create a support page where your customers will learn more about the product, you are selling.
Another thing you can do is develop PDFs, brochures, white papers, and other downloadable material your customers could read when they are offline as well.
Make sure you create a unique visual identity through the right photos, as this way, you will be able to differentiate yourself from the others on the market.
5. Price is what visitors are only interested in
Price is a very important factor in eCommerce. However, this doesn’t mean that you need to sell at the lowest possible prices.
Actually, you need to keep other essential factors in mind like flexibility, user experience, convenience, and even your company’s social responsibility and involvement in the community activities.
Once you manage to build loyalty and trust with your customers, you will be able to adapt your prices and extend your reach.
So, although the price is an essential factor, it is not the most important one. Focus on answering your customers’ needs and providing value instead of focusing on setting the right prices.
6. Revenue is your most important performance metric
While most eCommerce businesses want to increase their sales and make profits as soon as possible, these metrics do not necessarily reflect the success of your marketing efforts.
To keep track of your marketing strategies, you need to set medium-specific objectives and metrics to determine whether you are on the right track or not.
No marketing strategy works right away. Experiment and see what works and what doesn’t. You cannot measure your brand awareness by only the revenue you generate.
The best way to do this is to set your marketing strategies’ ultimate goal and then measure your success by using the right metrics.
For example, if you want to measure the success of your PR, use engagement metrics, social media marketing, and content strategy.
Keep in mind that measuring each channel requires a specific set of metrics. Once you measure them, you will know what your next step is.
7. E-commerce marketing brings results instantly
You surely don’t want to engage customers who are one-time-purchase type.
You want to build a community of customers who will always come back for more and stay updated with all the news regarding your brand and product. To achieve this, you need to invest your time and effort into building a relationship with your audience.
One of the most important things here is to establish good communication with your customers and sustain it.
In the first phase of your marketing activities, you should make people aware of what’s happening on the market. So, they need to become aware of the solution you are offering.
Only if they understand the value of your product or service will they want to spend more money on it. This way, you are creating a marketing funnel which is where your customers’ journey starts.
8. Customer privacy is not important
E-commerce business requires customers to enter some of their personal details like name, surname, shipping address, phone number, billing information, and sometimes even some additional information.
So, they have the right to believe that you will be using their data for some purposes.
Make sure you implement better security for your eCommerce business and help build trust with your customers. This way, they will not have to worry about their data privacy.
Also, keep in mind that it significantly damages your business’ reputation once your website becomes exposed to cyberattacks. Even if you have taken all of the best practices into account, customers will choose not to buy from you because they don’t trust you.
Stop believing in eCommerce myths
E-commerce is essential if you want to achieve success in today’s ever-increasing market.
One thing you need to keep in mind here is that you need to research to know where you are missing out on opportunities and then leverage them to grow.
And do not let these eight myths mislead you. If you are focused on bringing value to your customers in any possible way, your success is guaranteed.
Ellie is a long-time marketer, currently working as a freelancer in Miami, Florida.
She is also a passionate writer and loves to explore new, innovative and digital news.
In spare time she is an eco activist.