The COVID-19 pandemic devalued the previous year’s forecasts for various industries, including the insurance industry. Businesses were left with the choice to either shut down or forge a new way ahead. We saw the rise of digital marketing in the insurance industry.
Digital marketing helped insurance marketing agencies show up where their customers were spending time, whether on Google, social media platforms, or other search engines.
Insurers reached buyers by using online marketing strategies. According to LIMRA research, in 2020, 41% of US consumers admitted that they preferred buying insurance policies online. This number can’t be ignored.
Your insurance business has to be online if you do not want to give up on it. You can do this with the help of an insurance marketing agency. You can take some serious steps to grow your business in the same way as before, but with the addition of digital marketing.
This article addresses the top insurance industry marketing trends that will help you shape your marketing strategy.
What is Digital Marketing?
Digital marketing is when you market your business online using digital assets, such as website content and SEO. With a strong strategy based on digital marketing trends in insurance, you can reach potential customers on a large scale and solve their problems efficiently.
How Can Digital Marketing Help Insurers?
- According to the LSA, 69% of buyers research before planning an appointment with a company.
- Further, 68% of them do not have any company in mind before finalizing one
From these statistics, more than half the customers research online to find a good insurance company.
If your business shows up online in potential customers’ online operations, your chances of getting customers also increase. So, you form a powerful marketing strategy for your business by understanding the insurance marketing trends, target audience, and business needs.
Six Insurance Marketing Trends for 2021 and Beyond
Marketing trends are strategies that work when you advertise your business online. These help you grow your business and get better results. All businesses are different, and so is their target audience. Therefore, as some strategies may not work for you, you must be ready to find new ways to broaden your reach.
Targeted Content is Key
Digital marketing concerns tailored content reaching potential clients. Your customers’ needs are your foremost concern. Thus, you must empathize with them and understand your target audience.
This way, you will be creating content that solves their problems. By publishing targeted articles on your blog daily, you will get 13X more results. Ultimately, customers will be much more likely to convert to your organization.
Increase Virtual Customer Services
Insurance shoppers like to talk to an agent during their purchase journey, according to J. D. Power, xAD. They will have many questions that you should be able to answer.
However, you may not be available all the time. The solution is automation.
Installing virtual customer services will help you remain available for your customers. This way, you can connect with them on a personal level and address their queries.
Testimonials are Helpful
With more businesses selling the same services online, customer testimonials help you stand out. It’s important to cultivate a good reputation online. People like to analyze your brand based on your website.
Highlighting customer testimonials will not only help you establish a brand online but also show your trustworthiness.
Shift Toward Customized Products
If every other business sells the same products, what sets you apart? Why should your customers pick your services over others?
By offering bespoke services tailored to individual needs, you can help serve your customers better. Following a customer-centric, tailored approach is thus effective.
Research, Observe, Evaluate
Trends change. Therefore, you need to keep track of every trend and record whether it has worked or failed, so you can adjust your services accordingly.
Research new trends, implement them, understand the emerging pattern, and evaluate if they helped. Tracking your progress will help you increase profits.
Working with an Insurance Marketing Agency
Figuring out things by yourself takes time. Insurance marketing agencies help businesses get results in the long term.
They are specialized in digital marketing services that position your business as an authority. Working with an agency will save you time and get more returns.
This article summarized the top insurance industry marketing trends that you must keep in mind while searching for a good insurance marketing agency.
Insurers must evolve, and that too with the help of a good insurance marketing agency such as Amura so that they not only show up on Google but also get new clients every day.
Amura knows how trends change and our experts are always prepared for it.
We can help you with your business goals, so you don’t have to worry about it by yourself. We will aid you in every stage of your business, whether it’s content creation or marketing. We will assist you in shaping your brand online.
Which insurance marketing trend was the most useful for you?